CanLyme Identity Proposal
Project Description
The Canadian Lyme Disease Foundation required an identity to build credibility and public awareness. The identity needed to work bilingually, with an option for both French and English to be displayed at once where necessary.
Personal Thoughts
My logo solution focused on the target for a double purpose. First, an early sympton of lyme disease is a bulls-eye rash that appears after being bitten by a tick, and second, CanLyme aims to target the disease for public awareness. My approach was to create a logo that was similar in its clinical feel to that of other medical disease support groups.
