Parks Canada Experiences Newsletter
Project Description
Parks Canada wanted to introduce a newsletter both in electronic and digital form to inform stakeholders of recent important happenings with Canada's National Historic Parks and Sites. For the printed, tabloid-sized newsletter, an aesthetically pleasing layout needed to be created while maintaining the Parks Canada identity. Content placement, structure and section groupings had to be critically considered to ensure maximum usability for future editions.
Personal Thoughts
The Experiences Newsletter was the first design project during my time at Parks Canada for which I was directly responsible and in charge of design. The process was daunting originally but quickly turned into a highly rewarding experience, producing excellent results. My main goal when designing the newsletter appearance was creating a striking, bold layout to entice a viewer to read without being overwhelmed by the amount of content.
